Regio Noord | ARC Pulse

Today, smartphone buyers are willing to pay more than a thousand Euros on a new device - yet they are not just buying a phone, they are buying an experience - an experience worth protecting. However, about 25% of phone owners still do not use a phone case because they do not want it to interfere with their premium phone experience. For both economical and environmental reasons, offering a compelling case to this market segment of phone users may be worth pursuing. The main concerns in association to these 25% of users can be addressed by designing an incredibly slim yet strongly protective phone case. In order to improve on previous designs that took a step in the right direction, we need to solve challenging technical difficulties such as developing rubbers selecting materials that provide protection under extraordinary thinness that we will investigate in this feasibility study.